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Videos
Everyone searches!
There are 5.2bn searches on the internet every day! Discover a new big data insight approach, showing the strength of consumer connections across infinite topics.
Catalogue: Congress 2017: Visionary
Authors: Mathieu Trepanier, Jean-Philippe Lebudel
November 27, 2017
Videos
Faster. Smarter. Better? The future of data viz and fact based decision making
The Market Research industry has always been impacted by technology trends, which effects how data has been processed and how insights have been communicated. Recently, some new trends have emerged, and they are going have an enormous influence on...
Catalogue: Congress 2017: Visionary
Author: Alexander Skorka
November 27, 2017
Videos
2027, make your dream come true
90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.
Catalogue: Congress 2017: Visionary
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
November 27, 2017
Research papers
The agony and ecstasy of teaching an old dog new tricks
This article has briefly surveyed some of ways in which market research organisations need to adapt their mindsets to stay relevant in the modern insight pipeline and data dispensation, as facilitated through technology. Thus, this article has...
Catalogue: Big Data World 2017: Smart Data Integration
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
November 20, 2017
Videos
Market research from a client perspective
Panel discussion.
Catalogue: Congress 2017: Visionary
Author: Fabian Buder
November 10, 2017
Research papers
The wave of automation
Automation and neuro-research are the two biggest waves in consumer research market ocean. In the nearest future, they will revolutionise the entire industry by merging into one huge tsunami- automated neuro-research- a process understandable and...
Catalogue: Big Data World 2017: Smart Data Integration
Author: Dmitry Gaiduk
Company: CoolTool Inc
November 10, 2017
Webinars
ESOMAR open up the open source mindset: Pre-training
Opening up the open source mindset in your organization will encourage innovation, collaboration and efficiencies, and arm you with the contagious spirit necessary to remain relevant in a changing industry.
Catalogue: Webinars 2017
Authors: Claire Gilbert, Troy Burmeister
November 7, 2017
Research papers
Beyond the hype
This paper argues that virtual reality technology (henceforth VR), far from being a mere flash-in-the-pan, represents a new story telling logic that has deep implications for the way in which qualitative research is conducted. In short, VR presents...
Catalogue: Global Qualitative 2017: Back to the future
Authors: Jim Mott, Peter Thomas
Company: BAMM Ltd.
November 3, 2017
Research papers
